Seltz Brand Guidelines

This guide defines the visual language, design system, and core principles that ensure Seltz is presented with clarity and consistency across teams, surfaces, and use cases.

At its core, Seltz is about intelligent connection. Navigating vast amounts of web information to surface only what matters for AI systems. Our visual identity reflects this through precision, structure, and restraint. This guide documents the foundational elements that bring the Seltz brand to life, from typography and layout systems to color usage, iconography, and accessibility standards.

Whether applied to product interfaces, documentation, or external materials, these guidelines ensure every touchpoint communicates what Seltz stands for. Speed, relevance, and trust at scale.